December 14 2021
When it comes to real estate marketing, it's not about what you know or who you know, but who knows you.
That's what we discovered in a recent webinar about upping your online marketing game in 2022. Presented in a fun, fast-paced class format by two social media educators, webinar attendees learned all about:
Watch the webinar recording below to learn how to take your online marketing strategy to the next level in 2022:
0:00 - Stephanie Alfonso introduces the topic and fellow panelist Dylan Handy.
3:21 - Stephanie on what Elm Street Technology is and what the company offers.
3:58 - Dylan talks about a new class that Elm Street is offering, "Getting Social with Dylan."
6:05 - The two sides of lead generation traffic: free and paid.
7:15 - What are your weaknesses in social media? Your business strengths?
9:18 - The top seven platforms that real estate agents don't fully utilize in their online marketing strategy.
10:20 - How to use blogging to boost your SEO and generate leads.
12:39 - What should you blog about?
16:31 - Blogging guidelines for success.
19:39 - The ins and outs of marketing on Facebook, including what to post.
29:00 - What is an optimized Facebook post?
31:05 - Facebook ads vs. Facebook boosted posts.
35:00 - Promoting your business on Instagram.
37:49 - Promoting your business on LinkedIn.
39:36 - Leveraging Twitter for online marketing.
42:25 - How to leverage YouTube in your marketing strategy.
44:48 - The importance of real estate websites to SEO and lead generation.
47:26 - Why online marketing starts with blogs and integration.
48:40 - What to say about your marketing strategy at your next listing appointment.
49:36 - The two major paid lead generation sources.
52:20 - All about PPC ads, or paid search ads.
53:48 - Zillow/Realtor.com ads versus PPC and social media ads.
55:07 - The importance of systems and processes to handle incoming leads.
55:35 - The secret to successful social media and online lead generation.
57:56 - How Elevate can help real estate agents with their online marketing.
1:04:42 - An exclusive discount on Elevate for RE Technology subscribers.
1:15:55 - Who to contact to learn more about Elevate or to sign up.