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Sign into your account4 Tactics for Making Clients Comfortable with Technology
December 27 2011
I live in a tiny little community called Los Osos. We’ve got 4 or 5 stoplights, a grocery store, and a Starbucks – but that’s pretty much it. Needless to say, our sleepy little town appeals to the more mature population. This is a group that is more likely to be uncomfortable with technology – although, of course, there are exceptions to every rule, and many of the over-60 crowd are incredibly tech savvy.
For people of any age that are unfamiliar and uncomfortable with technology, the tools used by the real estate professional that helps them find or sell a house in our little town (or any other city in the world) may be a point of friction. Here are a few tactics that we found to help make them more comfortable.
1) Consider biometric electronic signatures. While working on an article with GoPaperless, I was struck by one of the benefits of biometric (handwritten) digital signatures: they feel less “scary” because they’re similar to a regular signature or the signature with a stylus at the check-out of a supermarket.