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Sign into your account4 Ways to Use Virtual Reality for Real Estate
November 27 2016
When you think of virtual reality, you probably think about games rather than real estate.
But real estate is actually perfectly positioned for virtual reality, or VR for short—and visual marketing is the power tool of your marketing kit for real estate. Photos, videos, 3D models and floor plans are all ways to bring homes to buyers during the search phase.
Before you can use VR to market your real estate business, you need the right VR content and the right hardware. Thankfully, VR options for real estate are readily available, and hardware is very affordable.
The smart folks at Houselens recommend Matterport 3D models as your content source. They also have put together a very handy basic primer. Of course, you can always browse a reputable site such as C|Net for helpful reviews.
1. Use VR in Your Broker's Office
This might be an obvious choice for a place to set up VR, but that's why many real estate agents would overlook it. Luxury brokerages started the trend, using high-end VR setups to help buyers tour luxury homes that were not open to regular showings (e.g., for privacy or security reasons).
Now that affordable VR headsets are available, the average agent or brokerage can do the same for their buyers. You can even set aside a "showing room" dedicated to VR. Bring buyers in to preview homes that are not available for immediate showing, or to help them narrow down their list of choices.