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Sign into your account5 Real Estate Apps that Used Augmented Reality Way Before Pokemon Go
July 28 2016
"Augmented reality" has entered the cultural lexicon in a big way, thanks to Pokemon Go. It's not just teenagers and gamers who are chattering about it, either. Just last week, I saw an article on a business blog that listed four industries that are primed for augmented reality to disrupt. One of the those industries? Real estate!
From the post:
The potential applications augmented reality could have in real estate is not to be discredited. By holding up a phone to any house and retrieving important details about the property — i.e., home values, bedrooms, and square footage, etc. — would change the landscape of obtaining valuable real estate information.
Guess no one told the author that we in the real estate industry have already been leveraging augmented reality like this--and for years! Let's take a look at some of the apps that have been busy blazing the augmented reality trail in our industry.
Real Estate's Two Heavy Hitters
First, let's clarify what augmented reality is. It's when the real world is supplemented by data, visuals, or sound via a device like a smartphone or tablet. Typically, users can see these "extras" by turning on their device's camera and viewing the surrounding environment through their phone's live camera feed. In the case of Pokemon Go, the game taps into your phone's GPS and camera to show you virtual creatures that you can catch (among other things).
In the case of real estate, consumers and agents can use their phone's camera feed to view property information overlaid onto the live video feed. This short video shows you how this process looks in HomeSpotter, an augmented reality property search app: