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Sign into your accountConversion is Key for this Open House Expert
February 17 2016
When one-third of your annual sales in a single year stem from open houses, you pay attention. Something is working.
For strategic-minded REALTORS®, open houses are an opportunity to convert market watchers, tire kickers, and fence sitters into clients. What sets apart a “showing” from a “client conversion and closing opportunity” can be attributed to a REALTOR’s style and RPR. That's according to this San Francisco based agent who was recently named Rookie of the Year by the Bayeast Association of REALTORS®.
“I have a clearly defined strategy for planning and carrying out an open house,” said Nicole Nicolay, a REALTOR® with the Engel Group at J. Rockcliff Realtors, Pleasanton, California. “It’s a game plan that has consistently resulted in above-average performance.”
Nicole, who has more than a decade’s worth of real estate marketing and technology expertise under her belt, said the data and reports found within RPR fulfill three vital components of her open house strategy:
- Using insightful, engaging icebreakers
- Providing credible, relevant information
- Ensuring a timely and consistent follow-up method