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Sign into your accountHow to Buy a House – As Told by Memes
February 11 2014
This post comes to us from the Market Leader blog:
Having trouble connecting with Millennial homebuyers? This graphic may be just the thing you need to get your marketing efforts on their level.
"I Can Haz Real Estate" gives Millennials and other aspiring homebuyers who are Internet-savvy a highly simplified version of the home-buying process. The vehicle this infographic uses to explain this frequently convoluted process is a "meme." If you're wondering what exactly memes are, they have been described as "virally-transmitted cultural symbols or social ideas" or cultural elements like jokes and turns of phrase that are created and disseminated by individuals.
The memes contained in this infographic are simple images with text imposed over them. This type of meme uses standardized images with defined voices and contexts in which they should be used. (For example, the fist-pumping baby near the top of the graphic is known as "Success Kid" and is used to express happiness about a victory or success.) As most Millennials and Internet-savvy people can tell you, memes are commonly shared on social networks like Facebook and websites like Reddit.
