The Internet has changed the way real estate agents and brokerages market in many ways. We're spending a lot of time and money in building websites, blogging, creating content, learning about SEO, paying for clicks and more. It's all good, as more business every day comes to real estate agents who place value on their Web marketing and make the effort to create a website that is useful to buyers and sellers.

Much of our focus on content creation is in writing articles, blog posts, and creating pages that will appeal to the random buyer, seller or investor searching the Internet for local real estate information. That's the proper strategy focused on a huge group of people we don't know, and we have no idea what they want for information or when they'll want it. However, what if we took a more "traditional media" approach in conjunction with our websites to be more targeted with our content?

The Traditional Ad's Nudge to the Web

Even those real estate agents who have embraced the Internet and are doing all of the right things online are also still doing much of the traditional marketing we've all used for years. We're doing direct mail, farming neighborhoods, using business cards, running print ads and more. We're still doing all of this because it still works. There's an opportunity here, the use of Web landing pages created specifically to greet visitors delivered from traditional media marketing.