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Real Estate Website Checklist: Seller Resources

June 03 2013

point2 seller resourceLast week, we discussed which buyer resources you should add to your real estate website to attract homebuyers in your area and convert them into clients.

By offering unique content that targets common questions and concerns, you will keep visitors on your site longer and differentiate yourself from your competitors in the area. Today, we're going to take a look at resources you can easily add to your site that home sellers will find helpful:

  • List of seller services: Sellers want to know exactly what it is you do to earn your commission. Create a detailed list of seller services that shows exactly how hard you will work for them – and why FSBO is harder than it looks. Ready to get started? Click here to see a rather comprehensive list of seller services.
  • Property marketing toolkit: Show prospects how you are uniquely positioned to market their home to the right audience of buyers. Talk about all the places you will share their listing, like on your website, blog and social media accounts. If you're a Point2 Agent member, your marketing toolkit also includes syndication to over 60 major real estate portals, professional listing brochures and single property sites.
  • Home selling guide: Walk sellers through the process, step-by-step, so they can visualize working with you. Start with the listing presentation and end with closing day.
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