Real Estate Website Checklist: Buyer Resources

What makes your real estate website stand out from the competition? A great real estate website needs so much more than just your contact information and a few pages of listings (although that's a good place to start). To make sure that your visitors stay on your site, you need to offer useful content that they can't get anywhere else.

One way to keep buyers on your site is to offer a collection of buyer resources that will help them with the process of purchasing a house – whether it's their first or fifteenth! An effective way to do this is to create a primary Buyer Resources page that appears as a button on your home page or as a link of your drop down menu. Then place a list of links to your various resource pages on this page, so buyers can see your full range of resources at a glance.

Here is a list of helpful resources for buyers that you might consider adding to your website. Think like a buyer to add your own unique options to this roster, like 'Apps for Homebuyers' or 'Architectural Styles in this Area.'

• List of buyer services: We've talked about this before. Enumerate the services that you offer buyers to give them an idea of all the work you will do to help them find their dream home. Click here and scroll down for a list of buyer services that will help you get started.
• Home buying guide: Great for first time buyers or people who haven't bought in a while, your home buying guide should go through the home buying process step-by-step, from initial consultation to offer to closing.