This is the second half of an article by Jim Cronin on creating the perfect blog post. Yesterday, we learned the minimum effort required to make such a post. Today, we go more in-depth, learning how to write the perfect, longer blog post.

Simply look at a longer article as if it were just a series of pithy articles under one main title.

1. Headings – Another Chance at Headline Writing (see yesterday's post).

The best way to keep your audience reading through longer copy is to break up the content with Headings. Establish a solid point and write a rich title right smack in the middle of the article.

For more info on how to properly use Headings in your articles, check out our WYSIWYG article.

2. Formatting – The Best Way To Ensure Your Long Article Is Read

Making an article a joy to read goes beyond the content itself. An attractive article, one that is easy to read and follow, increases the chance that it will be read and finished. Learn to master the use of Headlines, Pictures, Links, Short Paragraphs, Pull Quotes, Block Quotes, and Lists.

3. Add Additional Images

More images means more unwritten, yet clear message impact.