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Sign into your account3 Keys to PPC for Real Estate
January 17 2012
There’s been ample debate about the benefits of PPC for real estate professionals. Before you choose a position for or against PPC, it’s important to have a clear understanding of exactly what you’re talking about. So here’s a crash course on the basics.
Much of our discussion here is courtesy of a very informative HubSpot eBook. You can download the eBook at HubSpot.com.
Pay-Per-Click 101
First off, PPC stands for “pay-per-click” advertising. And it is what it sounds like – you create an ad and pay every time someone clicks on it. But where do PPC ads live? On search engines of course! Not just Google, but Yahoo! and Bing and other engines as well.
Here’s what it looks like on Google (paid ads are highlighted in orange):
