Facebook's New Messenger Ads: How to Use Them for Real Estate

You are familiar with Facebook Messenger, correct? You are also familiar with Facebook ads for real estate, right? I am happy to report that recently, a new enhancement to Facebook Messenger merges these two tools beautifully. Not only that, there are some amazing use cases for this "mash-up" and how it can help generate more qualified leads for your real estate practice. Today, I want to share one great example of how you can create a Messenger destination ad as part of your Facebook advertising strategy.

How It Works (the Basics)

The above image from Facebook's website, perfectly and easily illustrates how this type of ad works. The image on the left shows an ad for a grocery store. The big difference here is that instead of going to a landing page or some other web property, when the user clicks the "Learn More" button, they are taken to a messenger window (displayed in the image on the right).

Granted, this is a very basic representation of what can happen, but just think for a moment about all possibilities this opens up. For instance, instead of a basic discount the user can use, the user could strike up a conversation with the market (via a live human being, or an automated bot).

Suddenly, communication can happen in real-time, just as quickly as the online interaction takes place.

When I first read about this enhancement, I instantly got excited and started thinking about all the ways we were going to include this as part of our digital Facebook marketing strategies for our real estate clients. There are many, many ways I came up with to use this great tool, and today I'll share with you a single example you can employ today to help you make the most of online leads that are coming into your lead funnel.