Going Beyond Real Estate Listings with Pinterest

Pinterest can be a great tool for real estate agents, but like with most social media marketing, there is a learning curve. Many Realtors make the mistake of thinking they can create an account, pin their listings and rake in the business. But making Pinterest work for you and your real estate business requires far more than pinning house listings – in fact, the best results from Pinterest come when listings are your last priority. Don't worry, getting business is obviously a major concern. But the hard sell will get you nowhere on Pinterest.

Social media is about recognition, about building your brand and relationships with others. Far too many real estate agents see social media as a place to dump their listings and nothing more. The best social media marketers found out long ago that you don't sell on social media. You build relationships with people. You show off your expertise in your field. This is what builds your business, NOT dumping your listings!

6 Tips for Using Pinterest for Real Estate:

Think about it...if you believe that people go to Pinterest to find a home, you're crazy.

Pinterest may be focused on pictures, but it is still a platform that allows you to encourage recognition of you as a real estate expert and a person. The more people recognize you as a knowledgeable, friendly, helpful individual with a knack for real estate, the more likely they will be to warm up to you as a business person selling your services and offering homes for sale. Start small and work up to becoming a Pinterest real estate pro.

This may come as a huge surprise, but Pinterest is the #1 social media traffic source to Maximum Real Estate Exposure, my website/blog. Over the last 30 days, Pinterest brought just under 6000 visitors, more than double the next closest site. This was out of a total of just over 50,000 visitors to the site. Would you like to see far more traffic to your blog? Keep reading for the best Pinterest tips for Realtors!

How Do You Become More Recognized On Pinterest?

1. Think tall rectangles, not squares.

Right off the bat, you can make your images stand out by going for something that gets noticed. Tall pins tend to get a lot more shares than little square pins. Look to make all of your pins of the taller variety. There more people who pin your content, the faster your visibility will grow.

My recommendation would be to start an account at Adobe photos and then create awesome pins using Canva. Canva is a fantastic tool that, with some practice, can make you look like a graphics artist. I am not kidding! Take a look at the graphic below that was created using Canva. The picture was bought at Adobe, and with about 15 minutes of time invested, this graphic was created. What do you think? Not too shabby right? This is one of the reasons I have over 16,000 followers, most of whom enjoy reading about real estate. Want some examples? Check out the graphics at the top social media groups for Realtors. All of these were created with Canva as well.