3 Proven Campaigns to Keep Your Sales Pipeline Full

There's been a huge shift in the behavior of real estate consumers over the past decade and a half. More people are finding their homes online, and very few (only 1 percent!) are relying on traditional methods like newspapers to find homes.

This shift in consumer behavior necessitates a shift in agent marketing behavior. So what are the tactics that agents should take in this new, digital age? To find out, we asked the experts at The Paperless Agent, a company that offers agents training on digital marketing. They're owned and operated by the leaders of GoodLife Realty, and they shared the "cornerstone campaigns" that their brokerage uses to fill their sales pipeline, secure future clients, and grow their business.

Ready? Here goes...

Campaign 1: Marketing to Your Network

For most agents, your sphere of influence is your best source of potential new business. These are the people who already know and trust you, and are likely to refer others your way. But how do you stay in contact with your network in a way that's meaningful and doesn't annoy them? After all, this is the era of caller ID, screening calls, and texting, so calling your network may be seen as intrusive.

The Paperless Agent recommends staying in touch via email newsletters. This is the method that their associated brokerage, GoodLife Realty, uses. "We provide content and information that is useful and relevant via an email newsletter, and then we use this newsletter as a reason to reach out and call our network," says Chris Scott, President of The Paperless Agent.