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Sign into your accountDon’t Knock It Till You Try It: Door Knocking Tips for Agents
June 15 2015
In 1990, in a tanking real estate market, agent Tom Mitchell had two choices: quit (as a lot of his fellow agents did) or become proactive in generating leads, according to a post on the Keller Williams blog.
He chose the latter, and began knocking on up to 250 doors a day. It kept him alive until the market heated up again. Then came the crash of 2007. Mitchell took up door knocking again – and again, it worked. In fact, according to the blog, door knocking has "earned the $38.8 million in Mitchell's 2013 closed volume."
The fact that Keller Williams is a huge proponent of using door knocking to generate listing leads, and even offers training for its agents, was a big boost for Mitchell. But if you're not with KW, you may need to train yourself on door-knocking best practices. Here are some tips and ideas to get you started.
Does Door Knocking Really Work?
Chesterfield, Mo., agent Katie Burmeister asked for advice about door knocking on a real estate advice blog. After several people offered their opinions, she tried door knocking, and then updated the post with her results. Here's how it worked for her:
"I got two listing appointments and one buyer out of it for about three hours of work. Not ONE person was rude or standoffish. . . Since then, I continue to door knock and I get at least one hot lead out of it every time I go out. The cost of door knocking is almost free, it's a great way to get your name out there and it's great exercise," she wrote.