Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A
With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.
Purchase AccountRE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.
Browse the siteOctober 14 2014
Last week, we ended our blog on hyperlocal marketing with a shout out to our client who positions himself as a marketer of real estate instead of a broker. Let's take this idea a step further.
PCMS often looks to other industries' innovations to get real estate professionals thinking about how certain concepts can be applied to their own business. Starbucks is a particular favorite to glean ideas from.
Starbucks did not invent the coffee shop, but they built an experience around their coffee:
It's a consistent, pleasing experience marketed around a $2 or $3 product.
First of all, what is a marketer? A marketer is "A person whose duties include the identification of the goods and services desired by a set of consumers, as well as the marketing of those goods and services on behalf of a company."