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April 11 2018
In today's hyper-connected, digital landscape, everyone is using the internet to look up information, check references and find the tools, resources and services for just about everything in their lives—including real estate agents and brokers.
Homebuyers and sellers work with real estate agents because they provide industry and market expertise. A real estate agent's website needs to portray that same industry and market expertise. Your website should be an invaluable tool for your clients and prospects, and it should be a source of quality leads. If your website is not up to date, you risk missing out on those clients and losing them to other agents.
Attracting new clients starts with providing the best information and the easiest and most pleasant user experience online as possible. If it's been several years since you've made any updates to your site (or you simply don't have one), it's quite possible your site is outdated and needs some TLC to make it once again a powerful tool for you and your clients.
Take a look at our recommendations below and ask yourself whether your site falls into any one (or more) of these categories.