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October 02 2014
Why nurture leads? Marketing to acquired leads is smart!
Forrester Consulting found the following consistencies in companies that nurture leads:
- They generate 50% more leads at a lower cost per lead
- They reduce the percentage of ignored leads
- They raise close rates on leads by 7%
- They increase agent take home pay – and with a shorter ramp for new agents
How to nurture your leads
Let's start by looking at a typical lead funnel. The top of funnel activity includes activity such as paid search campaigns (i.e. AdWords, Bing), publisher ads, reciprocal links, SEO/organic traffic, and manually entered leads acquired from events such as open houses.
