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Sign into your accountGoogle Trends in Real Estate Digital Marketing
August 18 2014
What is Google Trends?
Even many digital marketers aren't too familiar with Google Trends. Google Trends, formerly "Google Insights for Search," allows users to see the latest and hottest topics that people are currently searching for. Additionally, and more importantly for the advertiser, Google provides access to historical search data collected since 2004!
Google Trends is a free tool for any user available at http://www.google.com/trends/.
At the moment of writing this article, the Google Trends homepage shows me that the Galaxy S5 and The Voice are "Trending Now" and what states search for LeBron James the most. While that may be interesting to some, how does this help the advertiser?
In a recent Google Partner discussion from February 12, 2014, Google showcased some of Google Trends' "cool little features," with more forthcoming. We can see that information presented by Google Trends may be amusing or "cool," but does Google Trends have any use for the advertiser or real estate digital marketing analyst? It certainly does!
Application for The Real Estate Agent
The most beneficial feature for the advertiser is the Search Term Comparison Tool, in which one can see the interest over time in a search term. Let's explore how this is useful for the real estate agent and digital marketing analyst using a sample search term of "Atlanta Homes for Sale."