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Sign into your accountThe Top 8 Factors For Increasing Real Estate Leads and Conversions
April 21 2014
Succeeding in the real estate business boils down to gaining more leads than everybody else, and then ultimately converting those leads into sales.
Your real estate leads probably come to you from all sorts of places--from ads, referrals, online, your brokerage, or through a service you pay monthly for a set number of leads, or per lead. However they come through, leads are the starting point to every transaction you'll generate.
So, the more leads you have coming in, the more sales you will have the ability to close.
But getting leads is only the first half of the equation. Once you have them, you must be able to convert them.
Your conversion rate is one of the most important elements of your business because it's turning your leads and contacts into closed transactions that result in you and your brokerage earning more money. It also means happy clients, and potentially getting referrals off the excellent service you provided.
Improving your lead conversion rate is the other half of growing your real estate business, and there is always room to improve in this area. And in our research, your lead conversion rate is dependent upon the quality of your incoming leads and your ability to respond to them effectively.
To help you be more successful with leads and conversions, we've assembled a list of the top 8 factors critical for gaining leads and improving your conversion rates on those leads. We invite you to read through the list and examine how they apply to you and your business!