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January 26 2014
Guest contributor Meg White of REALTOR®Mag says:
Brokers: Before anyone else can advertise your listings, you must give consent. Any listing advertisement must include your name and any additional information required by state law such as office location or telephone number. But there are other factors to consider when you're deciding where you'll allow listing data to be displayed. These questions, drawn from a list developed by NAR attorneys, will help you evaluate companies and websites that display listings.
- Look at how the site displays content.
- Is the broker's identity properly displayed?
- Is the listing agent identified? Is the listing agent's contact information included?
- Do links on the listing display go directly to the broker?
- Does the publisher include a visible timestamp?
- Are agents who are not affiliated with the broker advertised on the broker's listings?
- Does the listing display clearly distinguish between the listing content and advertising placed around it?
- Are copyright notices on listings preserved and displayed?
- Is the publisher's identity readily identifiable on the website?