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Sign into your accountBrokers: Total Transparency of Agent Performance and Activity is Here
October 09 2013
Market Leader made significant additions to its market-leading brokerage CRM system last month, including an innovative lead management dashboard that gives brokers and office managers visibility into agent performance, activity and lead follow-up.
Lead management services have been around in some format for years, of course, but Market Leader is the first to provide comprehensive tools specifically targeting the broker, office manager and team leader. Agents historically (and still today) are inconsistent, at best, with responding to online leads (and are usually worse at follow-up).
With Market Leader's Office Pro package and new lead management dashboards, leading brokers can increase ROI and profitability of their marketing investments, plus increase the success and retention of their best agents.
Market Leader is responding to two trends we see emerging that are changing the landscape of lead management for brokers. The first one is confounding. Agents want syndication and online advertising, but only respond to about one in four leads. When they do, it is normally a "one and done" call or email.
The second trend is the need for brokerages to increase their visibility, management and ROI of leads – online and offline.
Market Leader is now delivering a comprehensive Office Professional solution that includes not just the new dashboard, but CRM, Lead Management, and Lead Funnel management.