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Sign into your accountMoving Is an Emotional Experience, Part 2
September 26 2013
This is part two of a three-part series by Jose Perez of PCMS Consulting. Read part one here.
I am very lucky to have spent so many years in the real estate business. I have made lifelong friends, bought and sold many homes, and lived in some pretty cool places. Due to the intersection of my professional career and personal experiences as a real estate consumer, I feel that I can speak pretty credibly on what it takes to create a positive experience as a real estate agent and brokerage.
As you read in my previous post, the experience I just had moving from Atlanta to Miami was uneven, at best, in spite of my contacts and visibility in the industry. If I, Jose Perez, industry veteran is saying this, what is Everyday Joe Real Estate Consumer saying? Instead of writing what I hope is a constructive narrative to highlight this issue, Everyday Joe Real Estate Consumer might very well be posting a negative review about his experience — with agent and broker names included.
How many times have you heard the saying about negative impressions impacting your business more than positive ones? I had my share of both on both sides of my move.
Lesson #3
Find ways to create a consistent and positive consumer experience online and offline every time they interact with anyone in your company, regardless of whether they are a "hot" buyer or seller.