Are Website Leads Directly Correlated to High Traffic Volume? No.

Trying to draw a direct correlation from web traffic fluctuation directly into lead volume is tough. The math does not always add up. Because we feel we don’t understand why the math does not work uncertainty sets in and changes are made with the web marketing strategies. More often than not the impact of these changes is not great and conclusions about the quality of the web traffic deteriorating are drawn.  The issue comes from the fact that most of us do not actually understand our web traffic well enough to figure out the formula to correlate web traffic to web activity.

Here is the problem: Only a portion of your traffic is from actual prospects. When pushing your pay per click or other online marketing traffic you have to be able to observe a lift in the activity generated. If you don’t you are probably not attracting the right visitors to your site. In the same line of idea you will likely see a more important decrease in generated activity than the drop in traffic observed when your traffic goes down. It’s simple math but only tracking and time will help you acquire that knowledge. Here is a brief example;