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Sign into your accountEnhancing Your IDX Search Experience With Video
July 30 2013
Guest contributor Diverse Solutions says:
We could do exhaustive studies and statistical analysis of our site's IDX search page visitors to find out how many are local versus non-local residents. However, it's more than safe to say that there are people using your IDX search page who have limited or no knowledge of how a certain neighborhood actually looks or the type of homes there. Let's take a look at how to enhance their experience so that they keep coming back to your site for their real estate searches.
Why Video?
According to the YouTube press page, here are their statistics about video views on the site:
- More than 1 billion unique users visit YouTube each month
- Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth, and 50% more than last year
- 100 hours of video are uploaded to YouTube every minute
- 70% of YouTube traffic comes from outside the US
- YouTube is localized in 56 countries and across 61 languages
- According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
- Millions of subscriptions happen each day, and the number of people subscribing has more than doubled since last year
It's safe to say that people love video, and they're viewing it on many different types of devices due to today's availability of broadband access at home or on the go. Your real estate searchers will appreciate a view of neighborhoods they're searching for properties.