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Sign into your accountWhitepaper: Maximum Marketing
May 27 2013
This article is part one of a new whitepaper from ListHub:
Do Brokers Know What They Want?
The research presented in this paper explores the foundation decisions that a broker must make regarding the advertising of their listings online, and specifically provides insight into the reasons why brokers choose to send their listings to the maximum number of available publisher websites.
More than 200 broker-owners or principal brokers of real estate firms provided their detailed input to help us understand why they use the "Maximum Marketing" button in the ListHub application to select all sites for advertising their listings. Various industry participants have publicly voiced skepticism about whether brokers who use the blanket feature for sending their listings to all available publishers "have a clue" what they're doing. The data indicates they do!
"ListHub's study takes a look at the reasons why brokers make their marketing choice, and underscores ListHub's continued commitment to support broker choices and control. From an MLS perspective, it is encouraging to know that many of the brokers who choose the broadest possible exposure for their listings are doing so with eyes wide open."
- Russ Bergeron, CEO, MRED, LLC
Introduction
Debates continue to surround the advertising of real estate listings online. There is a wide sphere of topics and a broader range of opinions. One mantra, though, typically brings a collective nod of agreement:
Brokers should be able to do what they want with their own listings.