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Sign into your accountThe Eagles Gather, Learn, Share and Adapt
May 15 2013
It was the 26th iteration of the Gathering of Eagles. The conference, a Real Trends 'by invitation only' conclave, is generally recognized as the premiere learning and networking event for those within the top 250 North American real estate brokerages.
Real Trends entrepreneur and "Gathering" impresario Steve Murray set the tone during his opening. "We are here to learn and share together."
Sherry Chris, CEO of Better Homes and Gardens Real Estate (BHG), followed up and built on that theme with a creative facilitation of a panel of brokers from Atlanta, Houston, Boulder and Austin on the "New Generation Brokerage Business Model."
The room was packed as Sherry, using the "Are You an Alpha or a Beta Brokerage?" title, carefully wove the comments of both the panel members and a number of brokers in the audience into a profile of what the new business model was going to look like. The discussion provided information regarding cultures that work in the new era, space allocations, the use of new media, branch staffing levels, emerging technologies, orchestrating company growth and leading edge customer service practices.
The panel included both BHG brokers and non-BHG brokers. The industry should appreciate the fact that Sherry and BHG use sponsorship resources to bring valuable information and learning experiences to everyone in the industry, regardless of franchise or brand.