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Sign into your accountChoosing Your Publishers Wisely
March 12 2013
This post comes to us from the ListHub newsletter:
Making choices about where to send your listings used to be really easy--because most people just sent them everywhere! Remember that? That was before folks started to realize that not all sites are created equally, and some of them have business practices that don't necessarily mesh with your own.
Our industry has come a long way toward having tools and information at our fingertips that help us to understand what all these websites do, and which ones might best "fit" our own company's business model.
A few years ago, our team at ListHub launched The Channel Scorecard. This was the first step toward making the features and practices of each site transparent to brokers. The Scorecard was presented in both an online flip-book format, as well as an enormous matrix in a spreadsheet. If brokers took the time, they could look up sites to find out dozens of important items, like whether they provided fast response times, or whether the site also powered a mobile app. The Scorecard resource is still maintained by ListHub and available in the ListHub dashboard.