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Sign into your accountZillow Front Door: Are my listings going everywhere?
February 13 2013
Whenever an announcement like the Zillow-Front Door announcement is made, brokers have questions about their data and where it is going. We call this the issue of re-syndication, and whenever an announcement is made made about one party sending data to another party, brokers should know. Zillow is not re-syndicating to HGTV's Frontdoor.com website.
The first thing that I would suggest to any broker providing data to any publisher is to have a contract with the publisher that defines what they can or cannot do with your data. Most of the franchisors like REALOGY, Keller Williams, RE/MAX, and others have such agreements in place. If you are a franchisee, ask your franchise rep for a briefing on how they are protecting your data.
Be aware, you must syndicate through your franchisor for this agreement to cover you. If you send listings from the MLS to the publisher, from your website to the publisher, from your virtual tours to the publisher, or allow agents to send them to the publisher using postlets or any other means, that data is not covered under those protective agreements.