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Sign into your accountMetrics: The Secret to Your Online Effectiveness
February 11 2013
Tracking the effectiveness of your listings online is crucial to your agents'--and your brokerage's--success.
At least, that is, according to ListHub. Hundreds of brokers joined the listing syndication platform's recent State of the Union "meganar" for marketing statistics and tips, and for a look back at 2012.
As revealed by NAR's 2012 Profile of Home Buyers and Sellers, the internet is becoming ever more important to capturing real estate consumers. Ninety percent of consumers use the internet during the home search process, with 47 percent of those purchasing a home they found online.
But that's no surprise. What's more interesting is ListHub's use of first time buyer statistics as market indicators. In 2010, a full 50 percent of all buyers were first time purchasers, up from the norm of just 40 percent. ListHub postulates that while the first time homebuyer's tax credit may have played a part in the change, it's more likely that those that already owned homes were keeping their properties off the market, worried that they'd take a price hit in the shaky hit.
In 2012, however, those numbers returned to their usual levels, indicating a return of seller confidence. With the market is picking up steam again, ListHub offered advice on how can maximize the success of their online marketing efforts. Click through to the next page for tips and to view the full recording of the webinar.