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Sign into your accountHow to Use YouTube Analytics – Part 1
July 31 2012
With YouTube analytics, you can find valuable data about your videos and your audience. Don't speculate or rely on others to find what works best for you, use your own statistics to develop a sound strategy for creating new and impactful video content.
In this introductory post, I will show you to how to find basic information for your entire channel, as well as individual videos.
Key Channel Metrics
To locate analytics for your channel, visit YouTube.com/analytics while logged into your account.
Subscriber Source
Under Engagement Reports, click Subscribers. At the bottom of the page there will be a chart showing how your channel gains subscribers. This is a great way to gauge the impact of individual content on the whole. For example, videos with fewer views may actually drive more subscribers; or a particular video may contribute to a negative net change in subscribers. This is a great starting point to identify your most powerful content.
Sharing Statistics and Services
Also under Engagement Reports, you'll find "Sharing." The default view will rank your top 10 videos by shares and total engagement. The "Sharing Service" tab will allow you to see where your videos have been shared the most. This allows you to see how users on sites such as Facebook or Twitter interact with your content, and is beneficial for helping allocate your social media resources. Use the compare metric drop-down to view the correlation of total engagement and shares for your videos.
