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Browse the siteApril 08 2024
Building lasting relationships with clients is key to your success. One way to show your appreciation and cement bonds with clients is through closing gifts. Selecting thoughtful gifts for buyers and sellers demonstrates that you value them, not just the transaction.
This guide will provide tips to help you determine appropriate closing presents based on your budget and clients' personalities. Discover creative ideas that make your clients feel special while promoting your brand so they'll recommend you in the future.
With the right closing gift, you make meaningful connections that lead to repeat and referral business down the road.
Giving closing gifts to your clients is an impactful way to show your appreciation for their business and build goodwill.
Providing a thoughtful gift at closing leaves a lasting positive impression and reminds your clients of the great experience they had working with you. It helps cement your relationship and keeps you at the top of their mind for referrals or future real estate needs.
It depends on the agent and the situation. Whether or not you provide closing gifts to your clients depends on your business practices and the relationship you have built with them.
Some agents provide small tokens of appreciation, while others do not provide any gifts. There are benefits to both approaches.
Providing gifts can be a way to show your clients you value them and appreciate their business. It leaves them with a positive last impression of you and your service. However, gifts are not always expected, and some clients may see them as an unnecessary expense. Agents must determine what is right for their own business and client relationships.
Gifts for Buyers vs. Sellers
If providing closing gifts, agents will often give separate gifts to buyers and sellers. For buyers, common gifts include a welcome mat, keychain, bottle of champagne, or basket with home-related items. For sellers, agents may provide a card or small memento to thank them for their business and the opportunity to sell their home.
Housewarming Gifts
Housewarming gifts are one of the most popular closing gift ideas for real estate agents to give their clients. Some excellent options include:
Closing Keepsakes
Closing keepsakes make memorable gifts that your clients will appreciate for years to come. Some thoughtful options include:
Determining an appropriate budget for real estate closing gifts is an important consideration. Spending too little may seem unthoughtful while spending too much could be seen as inappropriate by clients or your brokerage.
Two things:
Giving gifts at the wrong time can seem misplaced and disingenuous. However, presenting gifts at strategic points in the transaction will make your clients feel valued and build goodwill.
At the Signing of the Purchase Agreement
Once your clients have signed the purchase agreement, giving an initial closing gift expresses your gratitude for their business and commitment to the transaction. An appropriate gift at this stage would be a welcome basket with snacks, a coffee mug, or a gift certificate to a local business. This small gesture shows you appreciate this first milestone in the process.
During the Inspection Period
The inspection period can be an anxious time for buyers as they await the results of the professional inspection of their new home. Providing a gift at this point, such as a candle or book by a local author, can help alleviate stress and demonstrate your support. Let your clients know you are there to answer any questions or address any concerns they may have.
At the Final Walk-Through
The final walk-through before closing is an opportune time for a closing gift. Your clients are about to take ownership and possession of their new home, so a housewarming gift is ideal. Consider a decorative item for their new home like artwork or throw pillows featuring the city or neighborhood. You can also give a more practical gift like a toolkit, fire extinguisher, or carbon monoxide detector.
At the Closing Table
The closing table is the pinnacle moment in any real estate transaction. Providing a thoughtful closing gift at this time will create lasting positive memories of their experience working with you. Ideal gifts include a framed photo of their new home, a bottle of champagne for a toast, or a Visa gift card to help them purchase any last-minute items needed for their new home.
Post about the closing gift program on your company's social media profiles, including images of some of the more popular gift options. Feature the gift program prominently on your website's homepage, services page, and testimonials.
Make your clients smile with gifts and take photos and videos. Encourage them to give you a review on Google or other platforms. These tactics will spread the word about your closing gift offering to the widest possible audience.
Thanks for reading, do you want more ideas? Check out these two:
To view the original article, visit the Realtyna blog.