Top 5 AI-Powered Growth Hacks for 2024

Artificial intelligence has transformed the real estate industry, forever changing the day-to-day work habits of agents, brokers, mortgage lenders and developers — not to mention homeowners! AI-powered platforms can generate property recommendations tailored to each client's personal tastes, and bots can sift through new leads to match the ideal consumer with the right real estate professional. Here are five AI-powered growth hacks that can take your business to new heights in 2024.

1. Save Time on Marketing Content Creation

There are hundreds of platforms to create content at the click of a button — ChatGPT and Canva are the ones that seem to stay at the top of everyone's minds. Leveraging technology to auto-create content is powerful, but making sure that content is relevant and useful is another challenge. By utilizing a platform that has AI powered tools like this built in, agents can create content at the click of a button and scale content without the loss of quality, making content creation convenient and efficient.

2. Automate Social Media Marketing

Did you know that 50% of agents say social media is their highest quality lead source, but only 29% of brokers provide their agents with social media tech tools to be successful? Social media is one of those channels that doesn't have an exact science to it. And agents can very easily morph into full-time content creators if they don't have the technology to automate the social media marketing that is required to have success in modern real estate.

When agents implement AI-powered social media marketing, they save time juggling platforms, are consistent in their online presence, and can get back to doing what they do best, selling houses! When you're looking for an AI-powered platform to handle your social media marketing, look for one that can post to multiple mainstream platforms, schedule automatic posts based on MLS status changes, and communicates with your IDX website so you can reap the benefits of cross-channel promotion.

3. Automate Lead Capture and Qualification

Lead capture and qualification can feel like an overwhelming task, especially without the appropriate technology to handle it efficiently at scale. Agents often struggle with quality lead capture due to issues like poorly optimized forms, inefficient lead tracking, failure to qualify leads, and limited automation. But by harnessing AI for lead capture and qualification, you can ensure a seamless and positive customer experience right from the initial point of engagement focusing resources on prospects with the highest likelihood of conversion, ultimately leading to increased transactions.

4. Automate Lead Nurturing

You can capture leads all day long, but until you nurture them properly, they likely won't turn into transactions! AI-powered lead nurturing with features like smart campaigns, dynamic suggestions, and intuitive lead scoring helps you automate your nurture process based on lead behavior rather than static scripts. This not only streamlines the process but also ensures that each prospect receives personalized attention from the very first interaction, enhancing the overall customer experience.

5. Get an AI Voice Assistant

This might be a "nice to have" rather than a "have to have" — simply because it's not widely available in the industry yet! In a perfect world, wouldn't it be a game changer to say "Hey Siri, send John Smith a CMA for 123 Main Street"? Well, here at Lofty that's exactly what we're working on building. With simple voice commands, Lofty Assistant can be directed to call, text or update a lead allowing an agent to conduct essential yet time consuming tasks on the go. In addition, Lofty Assistant can easily field inbound calls, answer typical questions, and create a new lead based on feedback.

Be sure to watch our webinar where our VP of Industry Development and the Lab Coat Agents Crew had a more in depth discussion surrounding these AI powered growth hacks!

The integration of artificial intelligence into the real estate industry has brought about a revolution in efficiency and effectiveness. From personalized property recommendations to automated social media marketing and lead nurturing, AI-powered tools are reshaping the way agents, teams and brokers operate. By leveraging these technologies, you can streamline your workflows, save time, and focus on what truly matters — delivering exceptional service to your clients. As we continue to embrace AI innovations, the future of real estate promises even greater opportunities for growth and success. Embrace the power of AI today to stay ahead in tomorrow's market.

To view the original article, visit the Lofty blog.