Triple Your Profits by Recruiting a Real Estate Team

As your business gains momentum through increased clientele, greater visibility, and more closed deals, you may be ready to scale and grow. The best way to do this? By building a team of talented real estate professionals to allow your business to expand in reach, efficiency, and productivity. In turn, your profitability can skyrocket.

To build out your dream team, so to speak, you'll need to pursue recruiting other skilled, trusted agents in your market. Investing in recruiting can pay off tremendously, and there are key best practices to keep in mind and uphold as you pursue growing your team and business. Let's take a look at what you need to do to build a solid path to successful recruiting.

Be a Thought Leader

As you set out to recruit and expand your team, you're looking for the best of the best to trust with your business's success. But it's also important you ensure you're putting your best foot forward, too. After all, it's important to give future recruits a reason to aspire to join your team. To do this, you should aim to position yourself as a thought leader and shine the spotlight on your unique, deep expertise.

By sharing your thoughts, ideas, trends in local real estate markets on platforms like social media and your real estate blog, you can quickly establish yourself as a valuable resource to your potential recruits. Get comfortable sharing your success stories, opinions on the latest market happenings, and your perspective on national shifts impacting real estate.

Think of this like marketing your expertise: it helps establish you as an authority figure and illustrate the depth of your knowledge.

Be a Leader in Your Community

Another important building block of attracting the right recruits is to position yourself as a community leader and showcase that you're a trusted, reliable pillar of the market. Investing into your community will always pay off in dividends, for both your brand as well as the well-being of the market you serve. It also benefits your attractiveness to recruits, who will want to start out with solid footing in the local community.

Building connections outside of your office provides value not only to yourself, but also to your business. Being present in your community through volunteering, sponsorship, attending events, and more will also provide a strong network for potential recruits.

Connect with Recruits in a Meaningful Way

Now that your recruiting efforts are starting to gain traction and you're seeing agents eager to join your team, it's crucial you forge meaningful connections with each of them. Building your relationship with your recruits starts from the very first impression you leave them with — so make sure you're keeping your interactions personal.

An easy way to do this? By staying in regular contact with them through things like congratulatory texts, encouraging emails, handwritten notes, and more. In addition to giving your recruits the boost of inspiration to motivate them to reach their next level, it also shows how much you care.

Give Them a Smooth Transition

As your recruits prepare to join your team and start making moves, it's key you help make the transition simple for them. Developing and refining a robust, thorough, and practical onboarding experience will set them up for success and reassure them they made the right choice. It also demonstrates your willingness to invest in setting them up on the right foot to help them thrive from the very start.

Beyond simple documentation, be sure to host hands-on training sessions, opportunities to shadow other team members, invest in continuing education, and sales techniques to help them close more deals. By getting your recruits off to a strong start, you can build up a team you're proud of and increase your retention rates.

Keep the Door Open, Thoughtfully

If you have a selection of recruits who are still weighing whether or not to move forward and join you, it's still important to keep a connection intact with them. Weighing the pros, cons, and time investment to transition into a team can simply take time and consideration. Rather than letting the conversation end if a recruit is uncertain, keep the door open.

Stay in touch with those who are on the fence. Shoot them emails and texts on a consistent basis to check-in. Nurturing your relationship with those who aren't quite ready to make the move yet gives them a smoother bridge to cross when they are finally ready. It also reinforces you as a trusted business partner, thoughtful leader, and demonstrates your willingness to work with them — rather than against them.

To view the original article, visit the Inside Real Estate blog.

Related reading

• Complete Guide to Building a Real Estate Team
• The Agent Onboarding Action Plan Every Real Estate Team Needs
• Why You Should Consider Sales Talent for Your Real Estate Team