4 Ways to Put Some Holiday Spice into Your Social Media Posts

It's the most wonderful time of year, and amid all the hustle and bustle, it's all too easy to default to posting simple season's greetings on social media that sound… well, just like everyone else's (including your competitors).

"Right around the holidays, I feel like there's like this sea of sameness," says real estate social media expert Katie Lance. "Where it's like the stock photo of the pumpkin or the turkey or the tree with the logo in the corner. And inherently, there's nothing wrong with that. It looks professional, but it's also a stock photo. It's really bland."

This season, we want to help you banish blandness and spice up your holiday social media efforts. That's why we're sharing this recent video from Katie Lance, which offers four easy social media post ideas that help you stand out and engage your followers.

Watch the video below to discover those four strategies and to learn:

• Why sharing personal holiday traditions makes you more relatable
• Advice on what kind of traditions to share
• Why now's a great time to reach consumers who must sell their home by year's end
• The perks of turning the spotlight on others, especially local businesses
• Tips for engaging your audience and building community
• And more!

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• 21 Holiday Marketing Ideas for Brokerages