10 Tools to Take Your Real Estate Videos to the Next Level

Want to reach more people online? Consider integrating video marketing into your outreach strategy. According to research, people watch an average of 17 hours of online video per week — and they're 52% more likely to share videos than other types of content.

But if the response to your content has been lackluster (or if you're just getting started), take a look at the production quality of your videos. Is your lighting poor? Is your audio tinny? Low production values may be preventing your audience from sharing your clips.

Fortunately, these things can be fixed with simple equipment upgrades. In the video below, Jimmy Burgess, CEO of BHHS Beach Properties of Florida, shares the equipment his firm uses to produce top-tier video content. Watch it to learn:

• Basic and advanced methods for shooting videos
• Effective lighting setups using a window, box light, and ring light
• The importance of audio quality and equipment, plus an overview of various microphones
• The difference between shooting with an iPhone vs. professional equipment
• Tips and tricks for using your iPhone to create quality video
• And more!

Recommended Tools and Equipment

If you're intimidated by all this talk of technical equipment, don't be. Burgess encourages starting with what you have and gradually upgrading — and he says that your phone can still be a great tool in your production efforts. All you need is some extra equipment to help you out.

Below, you'll find a list of the equipment that Burgess suggests for creating high-quality real estate videos.

Lighting

• 10-inch Ring Light
• 18-inch Ring Light
• Soft Box Light

Audio

• Lavalier Mic for iPhone
• Wireless Rode Go Mic
• Shure SM7B with Podcast Mic Stand
• Audio Interface

Camera

• Camera Tripod
• Camera: Sony A7S3
• 24-70mm Sigma Lens

Related Reading

• How to Create Video CMAs that Connect and Convert
• 2 Apps for Editing Real Estate Videos Quickly
• YouTube Marketing: Fresh Ideas From Real Estate Influencers