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How Listhub’s Real Estate Network Works

January 17 2012

It is not uncommon for detailed questions to arise whenever there is major change afoot in the real estate industry regarding data. Listhub’s announcement of the launch of the Real Estate Network precipitated many questions regarding a broker’s ability to manage and control websites that display their data. The Listhub Real Estate Network includes the opportunity for any broker to publish listings on Century 21, Coldwell Banker, RE/MAX, and the Realty Executives websites.

WAV Group has researched this topic of the Real Estate Network with executives from Listhub and we have great news to report. They did it right the first time! Brokers who would like to publish their listings on Franchise or Network websites may do so on a site-by-site basis.

The Confusion
Listhub uses a term called “Channels” to describe places where they will transport data on behalf of a real estate broker.

In most cases, a Channel represents a single entity. For example, brokers sending listings to HUD are assured that their listings will only be used on USHUD.com. Brokers are interested in knowing if each of the Real Estate Network sites will be treated as one channel, or if each Real Estate Network member site may be selectively chosen. The press release last week was not clear on this point.

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