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Sign into your account7 Myths of Personal Branding
April 23 2010
Steve Hundley of 1 Park Place offered the following concepts about Personal Branding in Real Estate. This was a good session for real estate agents and brokers who are not new to online strategy, but looking to get more sophisticated. I jumped on the call to get to know Steve and his company better in advance of joining him as a speaker at RIS Media.
5 Myths are:
- Personal Branding will build my business;
- Internet leads are junk;
- Facebook and Twitter help build business;
- A website is better than a blog;
- Consumers want map search.
Myth 1.) Personal Branding will build my business - it is not about you it is about thought leadership, not sales leadership. Positive information - what is in it for them? The customer?
Hobbs Herder personal branding at $29,000 (discounted from $45,000) is a waste because it is designed to talk about the agent, not about the service or the product that the agent offers.
The Top 5 ways to improve personal branding are: Twitter, email marketing, informative print farming, Facebook, and blogging are good. Other noteworthy personal branding routes are listing syndication and marketing through Craigslist.