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Sign into your accountLeads Are Easy, Converting Them Is the Challenge (and 5 Ways to Fix That)
May 14 2018
In today's real estate market, finding leads really isn't the problem, it's converting them. There are multiple ways to help you cultivate your list. But it's what you do with those leads that really matters. Even in hot real estate markets, you'll find plenty of potential clients who need nurturing. How are you going to nurture them all the way to the closing table?
Advances in real estate platforms and smart CRM tools mean that agents and brokers have ample opportunities to stay on top of their leads. Artificial intelligence, behavioral automation and other smart technologies can help agents really master the capture-to-close part of the sales funnel. With so much going on behind the scenes, what should agents and brokers expect from their CRM platform?