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3 Keys to Creating Effective Real Estate Landing Pages

December 20 2017

You need to rethink your relationship with your real estate landing pages.

As more and more consumers get their real estate information online, your first connection with potential clients is increasingly your landing pages.

This goes for referrals as well. Today, people are used to gathering information on businesses, reading reviews and researching individuals online. So there's a strong chance your referrals are looking you up online before ever speaking with you.

Your landing pages are not just this first point of contact for potential clients; they're also your first impression. Elements like layout, color choice, text copy and perceived value can all play into a potential client's perception of you, and ultimately their decision to work with you.

Since generating high quality leads is core to your real estate business, it has never been more critical to understand the keys to effective real estate landing pages.

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