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The Benefits of Home Staging: An Influential Tool to Decrease Time on Market

August 01 2017

First impressions are everything! When it comes to selling a home and attracting potential buyers, appearance can make or break a sale, especially in a competitive market.

"REALTORS® know how important it is for buyers to be able to picture themselves living in a home and, according to NAR's most recent report, staging a home makes that process much easier for potential buyers. While all real estate is local, and many factors play into what a home is worth and how much buyers are will to pay for it, staging can be the extra step sellers take to help sell their home more quickly and for a higher dollar value," shared NAR President, William E. Brown.

Putting up a "for sale" sign and hoping for the best outcome is no longer enough. According to the National Association of REALTORS® 2017 Profile of Home Staging, "77 percent of buyers' agents said that staging a home makes it easier for buyers to visualize the property as their future home." While some home sellers don't know the importance of going the the extra mile to make a positive impression through staging, it's up to you to convince them. Here are a few highlights from the report to help you.

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