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Sign into your account4 Ways to Get More Seller Leads in Real Estate
May 19 2017
Seller leads are valuable in real estate and as we learned in our recent white paper, Generating New Business in Real Estate, quality seller leads are a big goal for most real estate professionals. Because this is such a popular subject, Onboard has spent a lot of time and energy to learn how to better attract, engage and convert home sellers early in their process. We had a webinar last spring on Capturing More Seller Leads and explored the importance of seller leads in previous posts.
Today, we will explore four easy ways to generate more seller leads, whether you are a small brokerage or part of a larger real estate organization. After 15 years in the real estate technology industry, these are proven methods that will work for anyone looking for more seller leads.
Your Network
Generally 50 percent or more of real estate business comes from an agent's network or referrals from that network.
- 64 percent of sellers find their agent through referral by a friend or family member
- 70 percent of sellers would definitely use the same agent again
This is the source of the most revenue, yet the majority of marketing budgets are spent buying new leads or branding to mass markets. If you're going to invest, why not also invest in the pool that's delivering the most revenue? How are you keeping in contact with your former clients or social sphere today? Is it effective?