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Sign into your accountGrowth Hack Your Real Estate Teams
May 16 2017
By now, you have probably heard the term "growth hacking" and while you may have thought it was a trendy buzz term used by techy startups, it is in fact a strategy that can be just as readily applied to real estate teams as it is to the tech industry.
Growth hacking is the idea of experimenting across various marketing channels in order to find the best way to speed up lead generation and conversion.
- The Goal: fast, cheap, growth.
- The Tactics: laser-targeted campaigns via less traditional channels like mobile apps, email or social media.
By leveraging the right tools, brokerages can find many more ways to engage with their audiences than ever before.
Here are three tips to expand your digital marketing, growth hack your real estate teams and generate more business:
1. Renovate your real estate website
With 98 percent of people start their home search online, having an effective website is no longer a matter of choice. Your first step in scaling your business bigger is making sure that when people visit your website and other landing pages, there's a good chance they'll convert into leads. Having a website designed specifically for real estate is essential; you need IDX optimization and search portal capability. Ensure your site is optimized for both desktop and mobile and give your team a platform that gets a high percentage of visitors to register and engage.