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Sign into your accountMake the Most of Your Open House with Facebook: 3 Campaigns to Fill Your Event and Promote Your Brand
May 08 2017
How does Garry Wise, luxury broker and The Paperless Agent co-founder, set himself apart from other agents in his area?
One of his "industry secrets": by holding open houses.
(Did you just groan when you read that?)
"Seriously, who does open houses anymore, guys?"
Garry does, for one, and it's a strategy that has been paying back dividends.
In fact, Garry or his partner hosts an open house the first weekend they go to market with every single listing (there is a caveat to the "every listing," though, but we'll get to that a little later).
The reasoning behind holding an open house (at least for Garry and his GoodLife Luxury team) is strategic—they have refined the "average" open house into a business generating tool. Garry uses a full strategy around the open house and executes it every time. He and his team know exactly what to say to get the results they want from potential buyers attending the event.
In this article, we'll look at how you can use open house events as a business development tool, and three ways that you can use Facebook to market that vitally-important property event.