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Sign into your accountThe Power of Word of Mouth Marketing for Realtors
April 18 2017
Word of mouth marketing is a powerful phenomenon in marketing. Since real estate agents are representing themselves and their firm, no matter where they are, and usually don't have the luxury of a high-powered marketing team behind them – it's important that they pay a lot of attention to detail and a provide a commitment to great customer service. Each happy customer can steer dozens of new ones your way and opens up a wider network for you to operate.
What is Word-of-Mouth Marketing?
Word-of-mouth is triggered when a customer experiences something far beyond what was expected. It's what consumers trust above all others and what will drive sales for your company.
According to Nielsen, 92 percent of consumers believe recommendations from friends and family over all forms of advertising. Word of mouth marketing is a powerhouse movement that promotes your brand growth – it is essentially happy customers promoting your business.
Develop phenomenal customer service
"Slightly exceeding their expectations just won't do it. You've got to go above and beyond the call of duty if you want your customers to talk about you."
People remember outstanding customer service. A good word of mouth marketing strategy, much like a great customer service experience, is credible, repeatable, measurable, and respectful. Remembering tidbits of information from the last conversation you had with a client, or something personal that they shared, goes a long way in strengthening a relationship.