RETECHNOLOGY PREMIUM MARKETPLACE RELATED PRODUCTS | WEBINARS | SPECIAL OFFERS
You are viewing our site as a Broker, Switch Your View:
Agent | Broker Reset Filters to Default Back to List
Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A
UNLIMITED ACCESS
With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.
Purchase AccountNOT INTERESTED?
RE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.
Browse the siteARE YOU ALREADY A MEMBER?
Sign into your account3 Reasons to Use Live Video in Your Real Estate Business
March 05 2017
Live streaming video has become the hottest new social media trend, with platforms like Instagram Live and Snapchat growing in popularity. In 2016, Snapchat reported 150 million daily active users worldwide compared to Twitter, which reported 110 million daily active users.
Facebook leads the pack in terms of daily active users with a whopping 1.23 billion daily active users, making Facebook Live a very powerful tool to connect with your audience in real time and capitalize on the use of video to cut through the crowded social media marketplace to get noticed.
Instagram has also gotten in on the action with Instagram Live, which reported 100 million daily active viewers in October 2016 just two months after launching the new feature. According to Forrester Research, live video receives three times the amount of engagement than prerecorded video!
If you've been intimidated by the idea of being on camera, then no doubt the idea of being on LIVE camera is downright terrifying! However, there are many benefits that live social video can provide to your business – even more so than other video formats. Here are three reasons you should start integrating live video into your business NOW!
Authenticity Attracts
According to the NAR Profile of Home Buyers and Sellers, 97 percent of respondents cited the top factor for choosing a real estate agent is honesty and integrity.
Consumers today are looking for authenticity and, let's face it, there's nothing as authentic as genuine live video! In fact, Brandlive reported that 79 percent of businesses perceive live video as a more authentic way to connect with audiences. This platform gives your audience an opportunity to interact with you in real time and get a sense of the person that you are. Live videos don't have to be fancy or high in production value—just keep it real!