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Browse the siteFebruary 19 2017
Now that you have a full pipeline of seller leads, it's time to win their business! How do you convert even the trickiest of leads? As shown in our most recent listings webinar, Curaytor founder and best-selling author Chris Smith has you covered.
To get more conversions, Chris believes any agent can leverage one easy acronym — STS — which stands for:
In short, if you can be fast, tenacious and know what you're going to say before you say it, you'll be light years ahead of other agents in your area. Let's talk about Speed first.
Speed
Chris starts by reminding us of a survey that showed if you follow up with a new seller lead within five minutes, compared to even 30 minutes later, you have a 100x better chance at converting.
"In other words, you don't have an hour or a day. You have a minute or two. Find a way to automate emails and text messages when you get a lead. Your job is to then pick up the phone to close the automated gap."
Sometimes lead follow-up feels like this. (via GIPHY)