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Digital Conversion Rates in Real Estate: What’s Considered 'Good'?

January 17 2017

oi conversion rates good

If you're in real estate and you have a website, landing page, or Facebook page – it's nice to know how many people visit, but it's even more important to understand how many people convert. What is a good conversion rate in real estate and what are some easy steps you can take today to improve?

First – what are we talking about?

What are we talking about when we talk about digital conversion rates? We are looking at the total number of visitors who complete a lead generation form divided by the total number of visitors to a page or website. Essentially, these visitors are going beyond just viewing your page. By releasing their contact information, they become a lead for your agents.

The average conversion rate across industries is 2.35 percent according to WordStream. Inside Real Estate claims that number is closer to 1 percent for real estate. That means if 100 people visit your landing page, one person will leave their contact information.

If you're not sure what your conversion rate is, check out our conversion rate calculator to help figure it out.

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