12 Proven Real Estate Lead Generation Sources

If you want to be a successful real estate agent, you're going to consistently have a million and one jobs needing attention. You'll have showings, contracts, business lunches, people wanting real estate advice—and they're going to want it for free. You'll need to deal with things like taxes, health insurance, and keeping your car spotless for clients. If you have your own office, you have to keep up with insurance and utilities and remember to order ink for the printer. And even with all that covered, you still have to go out and generate leads.

Lead generation can be hard work, and it's discouraging when that work doesn't appear to produce results. However, because you know that feeding leads into your funnel is one of the most important tasks on your to-do list, you keep doing it. In a recent Secrets of Top Selling Agents webinar, Dirk Zeller, CEO of Real Estate Champions, recommended several ways to generate leads more efficiently. Here, we've taken those recommendations and expanded on them with tips and tricks relating them to you.

Door knocking

Done wrong, door knocking can be a practice in futility. When you do it right, however, it is a great way to win clients. One way to approach door knocking is to follow a script, which will ferret out and possibly even create listings (a quick Google search will provide you with thousands of great script options). Just make sure you are familiar enough with your script to sound natural and engaging!

Integrating door knocking into your geographic farming strategy is another great approach. The first time you knock on someone's door, introduce yourself and drop off your business card. The next time (about a month later), share some neighborhood info: a list of neighborhood homes that were listed, recently sold properties, or an invitation to an upcoming open house. From there, add them to drip email and direct mail campaigns to slowly develop them into a lead.