March 30 2010
If you are hitting writer's block, or just don't know if there is enough blog topics in the real estate industry to actually create a blog, join Social Marketing Savvy's Blogging Brainstorm. This Facebook page was created for free, to provide an online destination for REALTORS® to gather and discuss great blog ideas.
1. Real Estate Market Updates: I think you should be writing at least one market update post per week. This is information that homeowners are hungry for right now. You can provide an area wide market update once a month. Then each week write a more specific post focusing on the market conditions of a specific segment of your market. This will vary from Realtor® to Realtor®, depending on your target market. If condos are part of your target market, write a post about condo sales specifically. If entry-level homes are the part of the market you focus on, fill people in on how that market is moving. Or you can write about specific neighborhoods or towns. There are so many ways to segment your market. I know you can come up with at least 3 that you can write about once a month.
2. Mortgage Market Update: Again this is information that people are out there searching for on the internet. You can either write about this yourself or find a mortgage professional to write a weekly post for your blog. Let them add a bio paragraph at the bottom of each post telling about their business and linking back to their website. I bet you could find several mortgage professionals willing to help you out there!
3. Home Maintenance and Repair: Know any awesome home inspectors? I bet they would love to write on your blog occasionally in return for the same bio paragraph at the end of each post.
4. Home Staging Tips: Do you see a trend here? Get your favorite home stager to write for your blog a couple times a month.
5. Current Events Related to Real Estate: This one is for you to write. You should keep your eye out for news stories that might be
important for your audience. Talk to your audience about what is in the news. Right now I can think of a couple things of the top of my head:
6. Monthly Event Calendar for "Your Town": People search for this kind of information online all the time. Types of events to add to your blog:
Which events you highlight would depend on your target market, but these events give you a good place to start.
If you implement each idea listed here, you will have about 8 posts that you will personally write this month and at least 8 partner written posts for the month. Looks like you are half way to having one post for each day of the month! Write your posts the way you would talk to your best friend. There's no need to make it difficult!
Create a calendar for your posts and your blog will be jam-packed with valuable information before you know it.
7. Top 10 Lists (or whatever number works for what you are covering) make powerful headlines. Lists are usually easy to read and easy to follow, so your followers will likely enjoy Top 10 list blog posts. Here are some ideas for Top 10 Lists to get you thinking:
8. "How-To" articles. This list could go on forever! Some ideas to get you started:
To view the original contest annoucement, please click here.